Product Designer based in San Francisco

2021~2024 Staff Product Designer at Faire

2019~2021 Senior Product Designer at Meta

2016~2019 Product Designer at Uber

Faire, Shipped 2021~2022

Store Page Redesign

Redesigned the digital storefront on Faire to enhance brand recognition, improve product discovery, and streamline order creation. Developed a comprehensive framework and process to empower other teams in adding new features.

+ 4.33% gross market value

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Faire, Shipped 2022

Product Details Page Redesign

Redesigned the product details page to showcase the true beauty of products, enhance the process to shop from the same brand, facilitate the discovery of similar products from other brands.

+ 4.36% gross market value

+ 7.73% signup conversion

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Faire, Shipped 2023

Product Tile Redesign

A new tile system that used minimal elements to represent various entities. A modular system that scales across various surfaces throughout the shopping journey.

+ 2.24% gross market value

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Faire, Shipped 2023

Product Badge Redesign

Redesigned the badge system to overhaul its definition, terminology and visual design, making it more effective and scalable.

+ 4.2% gross market value

Faire, Delivered 2024

Search Vision

Assisted the team when they faced challenges after two years of limited progress. Facilitated a design-driven workshop that uncovered and prioritized the product value in search and outlined the Search team’s roadmap for the next year.

* Specific designs not included in portfolio

Faire, Pitched 2022

Faire Browser Plugin

Developed a product concept to make searching on Faire accessible from anywhere on the web and at any time. Assembled and led a team to deliver one of the top Hackathon projects of 2022.

Meta, Pitched 2020, Shipped 2021

New Format for Ads that Click-to-Message

Initiated and facilitated the collaboration between multiple cross-functional teams, including Business Messaging, Newsfeed, Ad Format, and Lead Ads to align on a brand new format for ads that Click-to-Message.

Meta, Pitched 2020, Shipped 2020

Orders, Appointments, Business Calls in Messenger

Identified, ideated, successfully pitched, and led the team to work on a new problem space to enable businesses to capture and manage structured outcomes in the thread.

Meta, Pitched 2020

New Monetization Products in Messenger

Created vision deck and presented to the team to inspire understanding work (research, data, product marketing) for long-term roadmapping.

Uber, Shipped 2018~2019

The Bible of Uber's Trip Information

Owned design of a suite of web-based internal tools that visualize the “technical truth” of Uber entities (i.e. A trip’s life cycle, a driver’s activities, a restaurant’s activities). Created design system to grow at scale.